Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Sabrina Mohd Rashid"'
Publikováno v:
SHS Web of Conferences, Vol 33, p 00084 (2017)
User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other. This implie
Externí odkaz:
https://doaj.org/article/ee2905da22314f898e9f8c6c5042075b
Publikováno v:
Jurnal the Messenger, Vol 11, Iss 1A, Pp 70-80 (2019)
This article discuss a problem regarding the lack of using familiar music and its effect on audience decision making to buy advertised products or services. This study is to help the experts to maintain young audience focus while selling their produc
Externí odkaz:
https://doaj.org/article/2ea4a05f166f4cf6a5a3d3e406206c04
Autor:
Rustono Farady Marta, Supina Supina, Sabrina Mohd Rashid, Cut Meutia Karolina, Moazzam Naseer
Publikováno v:
Interaksi: Jurnal Ilmu Komunikasi. 11:143-155
Every family has a particular moment, especially in Malaysia and Indonesia, where the majority of the population is Muslim, where Eid al-Fitr has established a tradition for bringing family members closer together. Simply said, the tradition is known
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7751620ff4a77921b1b83d6b7455d08
https://doi.org/10.14710/interaksi.11.2.143-155
https://doi.org/10.14710/interaksi.11.2.143-155
Publikováno v:
International Journal of Law, Government and Communication. 5:54-67
Flaming activity on YouTube is a part of cyber-bullying in social media. Today, the YouTube website has been labeled as a page that contains a lot of flaming. It is claimed that flamers debate and comment on the issues on YouTube without taking ethic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6877a5241da07b52e71275b2cb81993
https://doi.org/10.35631//ijlgc.519004
https://doi.org/10.35631//ijlgc.519004
Autor:
Abbas Ghanbari Baghestan, Sabrina Mohd Rashid, Hadi Khaniki, Norsiah Abdul Hamid, Zauridah Abdul Hamid, Seyed Mehdi Etemadifard, Mohd Sobhi Ishak
Publikováno v:
International Journal of Law, Government and Communication. 4:94-101
Current development in the usage of media and the Internet proved that community members are increasingly exposed to various gadgets and media applications, which undoubtedly can have positive and negative impacts on their lives. Yet, despite interes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe90fde8226f50594ee7f41ed62af81b
https://doi.org/10.35631/ijlgc.417009
https://doi.org/10.35631/ijlgc.417009
Publikováno v:
Journal of Research in Interactive Marketing. 13:302-330
Purpose This study aims to answer an important question of how brand-related communications, including advertising and sales promotion contents, which are disseminated on social media platforms, can enhance positive brand image and evoke favourable b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd23fdaeab27a7cbef6f7a2cc19ba0ab
https://doi.org/10.1108/jrim-01-2018-0004
https://doi.org/10.1108/jrim-01-2018-0004
Publikováno v:
Jurnal the Messenger, Vol 11, Iss 1A, Pp 70-80 (2019)
This article discuss a problem regarding the lack of using familiar music and its effect on audience decision making to buy advertised products or services. This study is to help the experts to maintain young audience focus while selling their produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb94d888ae1dddf3d88c4fdc234c206f
http://journals.usm.ac.id/index.php/the-messenger/article/view/817
http://journals.usm.ac.id/index.php/the-messenger/article/view/817
Publikováno v:
Journal of Promotion Management. 26:19-49
The main objective of this study is to examine the roles of firm-created contents (FCCs) on social media in enhancing consumer-based brand equity (CBBE) and consumer response. In this study...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c58a53bb8a498a0496949432d20b2014
https://doi.org/10.1080/10496491.2019.1612490
https://doi.org/10.1080/10496491.2019.1612490
Women dominate in general, they beat men on social media as on Facebook, Instagram and Twitter. Although theliterature on motives for using social media is dominated by women, the findings do not fully reflect the motives amongIndonesian housewives t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ecff42a3b6de723bbb644afb79cff739
Publikováno v:
Jurnal Komunikasi, Malaysian Journal of Communication. 34:105-120
Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the organisation and the customers.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83e0b0b78af8414d158885888960a9b8
https://doi.org/10.17576/jkmjc-2018-3402-07
https://doi.org/10.17576/jkmjc-2018-3402-07