Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Saavedra Torres, Jose L."'
Autor:
Rawal, Monika1 (AUTHOR), Saavedra Torres, Jose L.2 (AUTHOR), Bagherzadeh, Ramin3 (AUTHOR) Ramin.bagherzadeh@howard.edu, Bhattarai, Ashok4 (AUTHOR), Zaad, Ash5 (AUTHOR)
Publikováno v:
Journal of Global Scholars of Marketing Science. Sep2024, p1-20. 20p. 2 Illustrations.
Autor:
Saavedra Torres, Jose L.1 saavedratj1@nku.edu, Bhattaraia, Ashok2 ashok.bhattarai@msutexas.edu, Rawalb, Monika3 rawalm@millsaps.edu, Upadhyaya Subedic, Bhaskar4 bhaskar.upadhyayasubedi@siu.edu
Publikováno v:
Management Letters / Cuadernos de Gestión. 2023, Vol. 23 Issue 2, p37-50. 14p.
[EN] Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there is not much clarity on the antecedents of brand disidentification. Aligning with the b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2121::e7053d7606253404a4fc709cc38a6a89
http://hdl.handle.net/10810/61305
http://hdl.handle.net/10810/61305
Publikováno v:
Journal of Global Scholars of Marketing Science; Sep2023, Vol. 33 Issue 4, p626-645, 20p