Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Saša Mašić"'
Publikováno v:
Industrija, Vol 47, Iss 3, Pp 7-22 (2019)
Industrija (2019) 47(3):7-22
Industrija (2019) 47(3):7-22
The purpose of this paper is to present basic characteristics and highlight the differences between post hoc tests, as well as to show their application on concrete data of the research conducted. The said tests are applied on data obtained in the re
Publikováno v:
Ekonomika preduzeca. 67:384-396
This study aims to determine international differences in hotel guests' proclivity for posting online hotel reviews. By using TripAdvisor reviews of Vienna, Belgrade and Zagreb hotels, the proclivity coefficient is constructed. By employing the panel
Autor:
Saša Mašić, Krunoslav Čačić
Publikováno v:
Marketing (Beograd. 1991), Vol 44, Iss 3, Pp 211-220 (2013)
Numerous researches have shown the existence of influence of specialized Web 2.0 portals on hotel business. One of most famous portals of that kind is TripAdvisor. The goal of this work is to determine the degree and mode of representation of hotels
Autor:
Saša Mašić
Publikováno v:
Proceedings of the Singidunum International Tourism Conference - Sitcon 2015.
Publikováno v:
Proceedings of the 1st International Scientific Conference - Sinteza 2014.
Tripadvisor pripada grupi eWOM (electronic word of mouth- eWOM - elektronska ko- munikacija "od usta do usta") portala i prema rezultatima brojnih istraivanja jedan je od najuticajnijih portala tog tipa kada je u pitanju hotelsko poslovanje. Na nje