Zobrazeno 1 - 6
of 6
pro vyhledávání: '"SOLIHA, Euis"'
Autor:
Pambudi, Bima Andrianto1, Soliha, Euis2 euissoliha@edu.unisbank.ac.id, Tjahjaningsih, Endang2
Publikováno v:
JDM: Jurnal Dinamika Manajemen. Sep2018, Vol. 9 Issue 2, p179-188. 10p.
Autor:
Soliha, Euis, Widyasari, Suzy
The general objective of this research was to analyze the use of message framing and the source appropriately used in product advertisement with high consumer involvement. The category of experimental design used in this study was the lab experiment.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3549::647ec50fde4acb8ca55716b9c8b577a7
Autor:
Soliha, Euis, Wuryan, H. Sophiyanto
Publikováno v:
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management; Vol. 6 No. 2 (2013)
The purpose of this research is to analyze the effect of the message framing on the perceived psychological risk on green environmental issues. Consumers nowadays have become more critical about issues on green consumer due to the increasing levels o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=journalofuni::5d4e8b93f70f2c6c1ca326ec035f4efe
https://e-journal.unair.ac.id/JMTT/article/view/2669
https://e-journal.unair.ac.id/JMTT/article/view/2669
Autor:
Soliha, Euis, Zulfa, Naila
Publikováno v:
Journal of Indonesian Economy and Business; Vol 24, No 1 (2009): January; 100-114
This research aims to examine the difference in consumer risk perception between celebrity and expert endorser in advertisement. We proposed two hypothesis, H1: There is a difference in consumer risk perception between an expert endorser and celebrit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=jurnalonline::93463776f37f6551c1f9fac22d2489ba
https://journal.ugm.ac.id/jieb/article/view/6335
https://journal.ugm.ac.id/jieb/article/view/6335
Publikováno v:
Revista Espacios; 2019, Vol. 40 Issue 42, p1-10, 10p
Publikováno v:
Jurnal Ekonomi dan Bisnis Airlangga; Vol 22, No 2 (2012): JURNAL EKONOMI DAN BISNIS AIRLANGGA
This research tries studies phenomenon behavior of negative purchasing in marketing world that is aboutcompulsive buying. Compulsive buying defined as a chronic condition, where someone does repetitivepurchasing that occurs as a negative events or fe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=journalofuni::ad93f6ba11c28b4f69a25b7832ca47fe
http://e-journal.unair.ac.id/JEBA/article/view/4323
http://e-journal.unair.ac.id/JEBA/article/view/4323