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Do fans of a football club showcase higher purchase intentions with regards to the sponsor's non-licensed products? An analysis on the partnership between adidas and SL Benfica

Autor: Scheid, Marc André

Sports sponsoringdemonstrably evolved into a crucial marketing tool used by many companies, yet, in times of increased pressure to demonstrate revenues and marketing ROI,little is known about whether a sponsorship engagement is influencing the purcha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1437::4f26edd9d9c46372f69d306196545ff3
https://hdl.handle.net/10362/107074

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Análise comparativa dos impactos verificados nas economias inglesa, espanhola e portuguesa, pela existência de clubes de futebol com elevada notoriedade

Autor: Silvestre, João da Costa

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

O futebol é um desporto que move milhões de pessoas bem como milhões de euros por todo o mundo. Numa rua, na praia, na neve, num jardim, no recreio da escola, em qualquer lado onde haja uma bola encontramos pessoas a jogar futebol. É um fenómeno

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::35916a4a8af62f974a6f5e0402394665
http://hdl.handle.net/10884/1388

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CRM fiel lab at Sport Lisboa e Benfica internationalisation strategies leveraging on digital platforms

Autor: Monteiro, Rita Sobral

As part of the Customer Relationship Management Field Lab, this work project intends to provide Sport Lisboa e Benfica recommendations as to how it can devise its internationalisation strategies leveraging on digital platforms, for the proposed count

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1437::d015a94418086f240135a077ed0fd1a1
https://hdl.handle.net/10362/38611

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Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies

Autor: Clemente, Inês Maria Calisto de Passos Ângelo

As part of the Customer Relationship Management Field Lab, this document intends to advise SL Benfica on the most adequate entry mode to expand its football schools and academies to China, the US and India. Literature about internationalisation strat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1437::35936382c4b0db3bd12c5bbd6c39f294
https://hdl.handle.net/10362/37142

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