Zobrazeno 1 - 10
of 408
pro vyhledávání: '"SKIERA, BERND"'
Privacy regulations often necessitate a balance between safeguarding consumer privacy and preventing economic losses for firms that utilize consumer data. However, little empirical evidence exists on how such laws affect firm performance. This study
Externí odkaz:
http://arxiv.org/abs/2411.11589
This study explores the impact of the General Data Protection Regulation (GDPR), introduced on May 25th, 2018, on online trackers, vital elements in the online advertising ecosystem. Using a difference-in-differences approach with a balanced panel of
Externí odkaz:
http://arxiv.org/abs/2411.06862
Prestigious news publishers, and more recently, Meta, have begun to request that users pay for privacy. Specifically, users receive a notification banner, referred to as a pay-or-tracking wall, that requires them to (i) pay money to avoid being track
Externí odkaz:
http://arxiv.org/abs/2403.03610
Autor:
Jürgensmeier, Lukas, Skiera, Bernd
Digital platforms use recommendations to facilitate exchanges between platform actors, such as trade between buyers and sellers. Aiming to protect consumers and guarantee fair competition on platforms, legislators increasingly require that recommenda
Externí odkaz:
http://arxiv.org/abs/2303.14947
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their content. In ou
Externí odkaz:
http://arxiv.org/abs/2303.10906
Autor:
Miller, Klaus M., Skiera, Bernd
In recent years, European regulators have debated restricting the time an online tracker can track a user to protect consumer privacy better. Despite the significance of these debates, there has been a noticeable absence of any comprehensive cost-ben
Externí odkaz:
http://arxiv.org/abs/2303.09147
Autor:
Jürgensmeier, Lukas, Skiera, Bernd
Publikováno v:
In International Journal of Research in Marketing September 2024 41(3):468-488
Autor:
Miller, Klaus M., Skiera, Bernd
Publikováno v:
In International Journal of Research in Marketing June 2024 41(2):241-264
Publikováno v:
In International Journal of Research in Marketing March 2024 41(1):24-40
Policymakers worldwide draft privacy laws that require trading-off between safeguarding consumer privacy and preventing economic loss to companies that use consumer data. However, little empirical knowledge exists as to how privacy laws affect compan
Externí odkaz:
http://arxiv.org/abs/2101.11366