Zobrazeno 1 - 3
of 3
pro vyhledávání: '"SINA DAMANGIR"'
Publikováno v:
Journal of Interactive Marketing. 42:1-17
Consumers often consider multiple alternatives from the same product category prior to making a purchase. Uncovering the predominant patterns of such co-considerations can help businesses learn more about the competitive structure of the market in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29bfdb2c8fd1b163e15db2403a63b357
https://doi.org/10.1016/j.intmar.2017.11.002
https://doi.org/10.1016/j.intmar.2017.11.002
Publikováno v:
Journal of Marketing Research (JMR); Jun2014, Vol. 51 Issue 3, p300-319, 20p, 1 Color Photograph, 5 Charts, 3 Graphs
Publikováno v:
Journal of Marketing Research. 51:300-319
Unlike sales data, data on intermediate stages of the purchase funnel (e.g., how many consumers have searched for information about a product before purchase) are much more difficult to acquire. Consequently, most advertising response models have foc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d6ce3ecdb540ad8fa034477ecf4b0ba
https://doi.org/10.1509/jmr.12.0215
https://doi.org/10.1509/jmr.12.0215