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PurposeThe objective of this research is to propose a framework which is apt to assess how a nation branding campaign could promote cultural identity by ultimately curbing political polarization.Design/methodology/approachBy relying on a multidiscipl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0fa4af5e4b0a5befdc3274c1939f17db
https://hdl.handle.net/11392/2491731
https://hdl.handle.net/11392/2491731
