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Publikováno v:
Journal of Marketing Analytics; Sep2024, Vol. 12 Issue 3, p523-536, 14p
Publikováno v:
Volume: 31, Issue: 2 477-487
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Sosyal medyanın hızla yaygınlaşmasıyla birlikte müşterilerin ve firmaların birbirleriyle olan etkileşimi son on yılda hızla arttı. Bu etkileşimli iletişim, firmaların müşteri katılımını artırmalarına yardımcı oldu. Bu nedenle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b168c3da5bafcc4b4e5e299c38428ec9
https://doi.org/10.35379/cusosbil.1102174
https://doi.org/10.35379/cusosbil.1102174
With the rapid proliferation of social media, two-way interactions between customers and firms are increased in the past decade. This interactive communication helps firms increase customer engagement. For this reason, social media-driven customer en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_____10032::75ce2c0e3b3dd8cbe602c7ead1a399d6
https://hdl.handle.net/20.500.12573/1413
https://hdl.handle.net/20.500.12573/1413
Purpose The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. The purpose of this paper is to investigate the influence of guerrilla marketing in social media on br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b6577302d54a290edad3122098197d66