De la gestion de la saisonnalité et des destinations touristiques vers une industrie touristique diversifiée et performante : Cas d’Agadir

Autor: KOURAICH, Loubna, SAIR, Aziz

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Empirical Research; 470-482
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Recherches Empiriques; 470-482

This research study will present a theoretical synthesis from the literature as well as a quantitative study conducted on the impact of seasonality on tourist activity for the destination Agadir, Morocco and its performance. Based on a questionnaire

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn26588455::16d9fc659dbdba7a9314f8963f80fa51
https://www.ijafame.org/index.php/ijafame/article/view/944

Analysis of the brand image of a tourist destination

Autor: TANANI Younes, SAIR Aziz

The brand image of a destination can be considered as the fundamental pillar of the tourism image building and can also be taken as its raison d'être. This helps the latter to have a certain resilience against risks and unforeseen events that may af

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a518cd9ac48488bfb16ced292a00bc05

Tourism destinations as Innovative clusters: an opportunity to make a destination more attractive: Case of Agadir city

Autor: SAIR, Aziz, SLILEM, Younes

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): June: Moroccan Theory and Practice Research; 368-382
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): Juin: Recherches théoriques et empiriques au Maroc; 368-382

The spatial expansion of tourism and the growing diversification of this activity in the world to create opportunities for countries, regions and communities to seek to bring about their development. A cluster is a progressive form of business networ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::816c83a644c27c5b17f23667be2d12b2

Les destinations touristiques, de la vulnérabilité à la résilience

Autor: TANANI Younes, SAIR Aziz

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-1 (2022): Theoretical research; 298-313
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-1 (2022): Recherches Théoriques; 298-313

The resilience of tourist destinations is today an essential means for a successful and efficient management of all sectors. In Morocco, the tourism sector, whose revenues are ranked third nationally, should be strengthened and immunized against all

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ea54e0e83e862c2f6659561581aebdb
https://www.ijafame.org/index.php/ijafame/article/view/445

Moroccan Domestic Tourism: Prioritization as an Inevitable Outcome of Coronavirus

Autor: Sair Aziz, El Hafid Mohamed

Publikováno v: J. of Tourism and Hospitality Management. 8

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c5c220d6f4b9ac4c023d8cab5c0622db
https://doi.org/10.17265/2328-2169/2020.06.002