Zobrazeno 1 - 10
of 31
pro vyhledávání: '"S. Chan Choi"'
Publikováno v:
Journal of Business Research. 128:279-289
Retail technology provides novel ways to investigate the effects of marketing actions (MAs) on consumers’ behaviors. To evaluate effects of MAs on conversion, we propose an approach that combines sensor-collected records of store entries with regis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5aea0fda52d1c40f6e0b875b12e0b4e
https://doi.org/10.1016/j.jbusres.2021.02.032
https://doi.org/10.1016/j.jbusres.2021.02.032
Autor:
S. Chan Choi, Ozge Turut
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031065804
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc71892a55909d15cad45b7af71fe070
https://doi.org/10.1007/978-3-031-06581-1_6
https://doi.org/10.1007/978-3-031-06581-1_6
Publikováno v:
Handbook of Research on Distribution Channels. :226-266
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d6c00a0566d6527a9195251cd7e6cd6
https://doi.org/10.4337/9780857938602.00019
https://doi.org/10.4337/9780857938602.00019
Publikováno v:
Journal of Services Marketing. 32:126-141
Purpose This study aims to address the following research questions: Do the two types of service firms (individual or aggregator) have similar competitiveness on online search ads? How should the two types of service firms select optimal branded keyw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b29cb5c93f640e4d29fb19b7b41859b
https://doi.org/10.1108/jsm-06-2016-0224
https://doi.org/10.1108/jsm-06-2016-0224
Autor:
S. Chan Choi
Publikováno v:
Journal of Retailing and Consumer Services. 34:335-339
We build a game-theoretic model of price competition between a national brand manufacturer and a retailer that also sells its private label. In particular, we examine a national brand's strategy of building brand premium in the context of channel coo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ee923e046f73fae0898a2c178ed029f
https://doi.org/10.1016/j.jretconser.2016.07.011
https://doi.org/10.1016/j.jretconser.2016.07.011
Autor:
S. Chan Choi
Publikováno v:
Journal of Business and Economics. 6:231-243
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0a7b3b5e1cd61d8b59b182ba6b92278
https://doi.org/10.15341/jbe(2155-7950)/02.06.2015/001
https://doi.org/10.15341/jbe(2155-7950)/02.06.2015/001
Autor:
S. Chan Choi
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783319920832
As private labels become proliferated, retailers are introducing premium PLs that replace marginal national brands. We examine a special case of tiered private label sourcing, in which a premium PL is supplied by the manufacturer of the corresponding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::883b8ad3ce854f453d15fa70d5252664
https://doi.org/10.1007/978-3-319-92084-9_15
https://doi.org/10.1007/978-3-319-92084-9_15
Autor:
S. Chan Choi
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783319597003
We build a model of quality-price competition between a national brand manufacture and a retailer who introduces a private label. The manufacturer decides the wholesale price of his national brand, and the retailer optimizes her combined profit using
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f681a40c4abd16e0eeeede91a5273b2
https://doi.org/10.1007/978-3-319-59701-0_19
https://doi.org/10.1007/978-3-319-59701-0_19
Autor:
S. Chan Choi
Publikováno v:
Global Fashion Management Conference. 2018:1055-1055
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb4613680c9edebf1ad61b3afe08b89a
https://doi.org/10.15444/gmc2018.08.09.03
https://doi.org/10.15444/gmc2018.08.09.03