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pro vyhledávání: '"S. B. Kalmykov"'
Autor:
S. B. Kalmykov, F. I. Sharkov
Publikováno v:
Модернизация, инновация, развитие, Vol 8, Iss 1(29), Pp 60-71 (2017)
Purpose: the The purpose of the publication is development of existing criterial assessment in social advertising sphere. The next objectives are provided for its achievement: to establish research methodology, to develop the author’s version of ne
Externí odkaz:
https://doaj.org/article/91cb521d2be046cf976675aac09b3896
Autor:
S B Kalmykov
Publikováno v:
RUDN journal of Sociology, Vol 0, Iss 4, Pp 161-170 (2014)
The article describes the author’s dynamic processual methodology for the sociological study of social advertising that combines the multiversion paradigmatic approach, legitimization procedures, methodological principles of interconnection, multil
Externí odkaz:
https://doaj.org/article/87f33a59a383414aa9fda429e15f0f81