Zobrazeno 1 - 6
of 6
pro vyhledávání: '"S. A. Afonsky"'
Autor:
S. A. Afonsky
Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 20, Iss 2, Pp 228-234 (2023)
The article highlights the role of emotions as an alternative of behavior research that has already been thoroughly studied. Emotion studies in marketing concern emotional status of both customers and sellers and managers. Emotions become apparent in
Externí odkaz:
https://doaj.org/article/46f94f7e2cb24039aaa88bcffb00abab
Autor:
S. A. Afonsky
Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 5, Pp 193-200 (2021)
The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for v
Externí odkaz:
https://doaj.org/article/d3309727318a4ebda4c0063a1e869fba
Autor:
A. A. Meshkov, S. A. Afonsky
Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 17, Iss 5, Pp 162-168 (2020)
The authors of the article showed the necessity in today’s conditions to include esthetic (sensual) component in communications with customers. The current standing of the subject in academic literature is depicted, practical use of scientists’ t
Externí odkaz:
https://doaj.org/article/553896b198e14874a8c9bb5d24692a2f
Autor:
S. A. Afonsky
Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 2, Pp 142-152 (2019)
Today it is necessary to improve effectiveness of advert messages used in advertising campaign of entrance exams at the Russian Plekhanov University of Economics. The problem can be resolved by designing such messages in compliance with authenticity
Externí odkaz:
https://doaj.org/article/cb912e28990a479cabddce6303f2eedb
Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 89-102 (2018)
The article provides findings of the research aiming at corroboration of the hypothesis that with the help of visual symbols it is possible to generate directed psycho-emotional conditions of spectators. The research was done in spring 2018 among stu
Externí odkaz:
https://doaj.org/article/ea979c72924842f5aaf998027dfaab1c
Publikováno v:
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42041eb590bbfe1863b5473dcae19f1d
https://doi.org/10.2991/aebmr.k.200312.067
https://doi.org/10.2991/aebmr.k.200312.067