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Autor:
M R, Quinlan, R, Zemke, J, Snider, D, Nemeroff, S S, Reinemund, R, Ayling, K, Singh, J A, Perkins, J E, Antonini, W F, Loeb
Publikováno v:
Harvard business review. 69(6)
"How Does Service Drive the Service Company?" presents commentators on Leonard A. Schlesinger and James L. Heskett's September-October article. Commentators include Michael R. Quinlan, Ron Zemke, Jim Snider, Dinah Nemeroff, Steven S. Reinemund, Rober