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pro vyhledávání: '"S I, Harini"'
Autor:
Singh, Somesh, S I, Harini, Singla, Yaman K, Baths, Veeky, Shah, Rajiv Ratn, Chen, Changyou, Krishnamurthy, Balaji
Communication is defined as "Who says what to whom with what effect". A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich signals about
Externí odkaz:
http://arxiv.org/abs/2405.00942
Autor:
S I, Harini, Singh, Somesh, Singla, Yaman K, Bhattacharyya, Aanisha, Baths, Veeky, Chen, Changyou, Shah, Rajiv Ratn, Krishnamurthy, Balaji
Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until no
Externí odkaz:
http://arxiv.org/abs/2309.00378