Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Süphan Nasır"'
Autor:
Süphan Nasır, Onur Şahin
Publikováno v:
Journal of Marketing Theory and Practice. 30:68-85
This study aims to propose and test a framework for status consumption in the context of perceived symbolic status. This paper fills the gap in the literature by proposing an integrated model focus...
Political participation is an important component of democracy. The aim of this study is to reveal the tendency of citizens' offline and online political participation. As a result of factor analysis, active participation, civic participation, and pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f79bdac65936129d925b7a8a94675cff
https://doi.org/10.4018/978-1-6684-4543-3.ch010
https://doi.org/10.4018/978-1-6684-4543-3.ch010
Autor:
Zeynep Güvenç Salabğir, Süphan Nasır
In recent years, rapidly developing of communication technology, increasing of internet and social networking applications usage have led to an increase in the level of smartphones dependence. Transformation of smartphone use from habit to addiction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9facfd85ef3b5b4135d2649c7ab41b22
https://doi.org/10.4018/978-1-7998-1063-6.ch010
https://doi.org/10.4018/978-1-7998-1063-6.ch010
Autor:
Süphan Nasır, Onur Şahin
Publikováno v:
Volume: 22, Issue: 41 383-400
Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Gösterişçitüketim davranışı sosyal, demografik, kültürel, ekonomik, coğrafik vepsikolojik birçok faktörden etkilenmektedir. Tüketici davranışını etkileyenfaktörlerin değişmesiyle birlikte tüketici davranış biçimleri de değiş
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e0ddf2aad3f20a67e43b1eb6e027791e
https://dergipark.org.tr/tr/pub/baunsobed/issue/50043/580621
https://dergipark.org.tr/tr/pub/baunsobed/issue/50043/580621
Autor:
Süphan Nasır, Bengi Kurtuluş
Nasir, Suphan/0000-0002-2302-334X WOS:000416709900010 The advancement of information communication technologies has been creating new opportunities for the retailers and shaping the retail landscape. The mobile device is always with shoppers and it i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cedea9f6374e78f79930dd8afa90fa33
https://doi.org/10.4018/978-1-5225-2599-8.ch071
https://doi.org/10.4018/978-1-5225-2599-8.ch071
Autor:
V. Aslihan Nasir, Süphan Nasır
While, the market for organic foods is growing; the proportion of consumers who buy organic foods is still considered low. The role of communication activities is very important for promoting the organic food consumption. In order to create awareness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e5302bd22097163e55ceba87c2e08cf
https://doi.org/10.4018/978-1-5225-2107-5.ch009
https://doi.org/10.4018/978-1-5225-2107-5.ch009
Autor:
Süphan Nasır, Figen Öcal
Since promotional activities are highly important for attracting moviegoers to a new movie, producer companies engage in marketing promotional activities to increase box office revenue. The main goal of this study is to identify and analyze impact of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25c408aca2f9b01974db2079849c1baf
https://doi.org/10.4018/978-1-5225-0143-5.ch019
https://doi.org/10.4018/978-1-5225-0143-5.ch019
Autor:
Esra Bal, Süphan Nasır
Publikováno v:
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectivene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::74d6788bef6d5d96224122cdab920ba3
https://doi.org/10.4018/978-1-5225-0282-1.ch011
https://doi.org/10.4018/978-1-5225-0282-1.ch011
Autor:
Süphan Nasır
Publikováno v:
International Journal of E-Entrepreneurship and Innovation. 3:50-54
Publikováno v:
Journal of Consumer Marketing. 27:401-413
PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample me