The 'Good Day Out' Problem:Digital Discord in Danish Theme Parks

Autor: Gordon, Adam Vigdor, Sørensen, Nanna Tang, Vesterlund, Louise

Publikováno v: Gordon, A V, Sørensen, N T & Vesterlund, L 2022, ' The “Good Day Out” Problem : Digital Discord in Danish Theme Parks ', Industry and Innovation .

While digital transition offers theme parks many affordances in terms of customer experience advancement and operational improvements, the transition is not without setbacks. We present a multiple-case study of Danish theme parks to address a specifi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::8883db2d5938751ffa14b8eb23104bfd
https://pure.au.dk/portal/da/publications/the-good-day-out-problem(204578d2-05c4-4b89-88ef-7080a58561b5).html