Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Séverine Marteaux"'
Autor:
Bertrand Belvaux, Séverine Marteaux
Publikováno v:
Recherche et Applications en Marketing (English Edition). 22:65-81
Digital communication technologies such as the Internet intensify and accelerate the phenomenon of information diffusion by social exchange. The aim of this paper is to assess whether product introduction strategies should be modified in the light of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9abf9f5bf7cd2c1e0ae301adebb848aa
https://doi.org/10.1177/205157070702200305
https://doi.org/10.1177/205157070702200305
Quelles stratégies pour les musées sur internet ? Entre ' click and mortar ' et ' mortar and click '
Autor:
Dominique Bourgeon-Renault, Laurence Graillot, Rémi Mencarelli, Jean-François Notebaert, Mathilde Pulh, Séverine Marteaux-Mencarelli
Publikováno v:
Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2011, pp.147-164
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 4 (44), pp.147-164. ⟨10.3917/mav.044.0147⟩
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 4 (44), pp.147-164. 〈10.3917/mav.044.0147〉
Management & Avenir, INSEEC/Management Prospective Ed. 2011, pp.147-164
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 4 (44), pp.147-164. ⟨10.3917/mav.044.0147⟩
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 4 (44), pp.147-164. 〈10.3917/mav.044.0147〉
Many companies now use the Internet as part of a click & mortar strategy. This strategy is also used in the museum field, but its consequences have not been evaluated yet. A quantitative study carried out on a sample of 388 visitors, at the Bibracte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::edeba42763f332a3dc7006a0919ca4d3
https://hal.archives-ouvertes.fr/hal-00662955
https://hal.archives-ouvertes.fr/hal-00662955
Publikováno v:
Marketing Intelligence and Planning
Marketing Intelligence and Planning, Emerald, 2010, 28 (3), pp.330-348. 〈http://www.emeraldinsight.com/doi/full/10.1108/02634501011041453〉. 〈10.1108/02634501011041453〉
Marketing Intelligence and Planning, Emerald, 2010, 28 (3), pp.330-348. ⟨10.1108/02634501011041453⟩
Marketing Intelligence and Planning, Emerald, 2010, 28 (3), pp.330-348. 〈http://www.emeraldinsight.com/doi/full/10.1108/02634501011041453〉. 〈10.1108/02634501011041453〉
Marketing Intelligence and Planning, Emerald, 2010, 28 (3), pp.330-348. ⟨10.1108/02634501011041453⟩
PurposeOne conclusion is widely shared by professionals in the cultural sector: consumer motivations have changed and in particular their relations with cultural products and services. This paper seeks to analyze different trends applied to museums i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0e548efe0ac7a25f705a92615acc2363
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01347116
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01347116
Publikováno v:
Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2009, pp.90-106
Actes de la 9th International Conference on Arts & Cultural Management
9th International Conference on Arts & Cultural Management
9th International Conference on Arts & Cultural Management, 2007, Valencia, Espagne. 9, pp./, 2007
9th International Conference on Arts & Cultural Management, 2007, Valencia, Espagne. pp./
Management & Avenir, INSEEC/Management Prospective Ed. 2009, pp.90-106
Actes de la 9th International Conference on Arts & Cultural Management
9th International Conference on Arts & Cultural Management
9th International Conference on Arts & Cultural Management, 2007, Valencia, Espagne. 9, pp./, 2007
9th International Conference on Arts & Cultural Management, 2007, Valencia, Espagne. pp./
Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural fi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11ac255d4edc451a68175511fdbf4bef
https://hal.archives-ouvertes.fr/hal-00416379
https://hal.archives-ouvertes.fr/hal-00416379
Autor:
Séverine Marteaux, Marc Filser
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2006, pp.81-85
Décisions Marketing, Association Française du Marketing, 2006, pp.81-85
Certains succes cinematographiques deviennent de veritables phenomenes de societe. Leur analyse offre de multiples pistes de reflexion concernant de nouvelles options de mise en relation de l'offre avec le marche.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4990f380c8175a10dcb397e6b33f040f
https://shs.hal.science/halshs-00112587
https://shs.hal.science/halshs-00112587
Autor:
Rémi Mencarelli, Séverine Marteaux
Publikováno v:
Management & Avenir
Revue management et avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2005, pp.161-178
Revue management et avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2005, pp.161-178
National audience; Cet article pose la question du positionnement stratégique des institutions culturelles. Si cette interrogation n'est pas nouvelle, elle mérite d'être à nouveau posée au regard des modifications que subit le secteur culturel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::276a05c9b1e0516debe7c487f55c739d
https://halshs.archives-ouvertes.fr/halshs-00112596
https://halshs.archives-ouvertes.fr/halshs-00112596