Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Sérgio Dominique Ferreira Lopes"'
Publikováno v:
PASOS Revista de Turismo y Patrimonio Cultural, Vol 10, Iss 1, Pp 139-145 (2012)
Currently, the markets are focusing increasingly on meeting the preferences of consumers as a way of achieving sustainable growth. Thus, managing tourism products on the basis of marketing focus and based on R+D+i, i.e., market Research and Developme
Externí odkaz:
https://doaj.org/article/a077c0bfdf8a4bc8827c4978e057fe97
Publikováno v:
PASOS Revista de Turismo y Patrimonio Cultural, Vol 9, Iss 2, Pp 305-315 (2011)
Over the last few decades, tourism has become one of the main sectors of the global economy, not only because of its contribution to the Gross Domestic Product (GDP) of different countries, but also because of the employment it generates. Since 2009,
Externí odkaz:
https://doaj.org/article/458d17c76cc94cf1888b311a86e8353e
Publikováno v:
PASOS Revista de Turismo y Patrimonio Cultural, Vol 7, Iss 3, Pp 491-501 (2009)
En el presente trabajo los autores pretenden ilustrar las ventajas del uso combinado del Análisis Conjunto y del Análisis de Conglomerados, en la segmentación del mercado turístico. Los beneficios son fácilmente entendidos, una vez que el Análi
Externí odkaz:
https://doaj.org/article/8fcfd4cf45cd4fce841d8c45e5c1a816
Publikováno v:
PASOS Revista de Turismo y Patrimonio Cultural, Vol 9, Iss 2, Pp 305-315 (2011)
Over the last few decades, tourism has become one of the main sectors of the global economy, not only because of its contribution to the Gross Domestic Product (GDP) of different countries, but also because of the employment it generates. Since 2009,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bcb33d3a32f412b3cd11f29caea6f2c
http://www.redalyc.org/articulo.oa?id=88117284007
http://www.redalyc.org/articulo.oa?id=88117284007
Publikováno v:
AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 6
Tourism contributes to GDP and employment; therefore, several countries manage tourism resources using an R&D + I strategy (research and development of innovative methodologies). Thus, market segmentation adjusts tourism offer to consumers’ needs/p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eaa40d5d2fbe5891df6985813d56bbd0
https://doi.org/10.5897/ajbm11.1710
https://doi.org/10.5897/ajbm11.1710
Publikováno v:
RIULL. Repositorio Institucional de la Universidad de La Laguna
Universidad de La Laguna (ULL)
Universidad de La Laguna (ULL)
Actualmente, os mercados orientam-se cada vez mais para a satisfação das preferências dos consumidores como forma de alcançar um crescimento sustentável. Assim, gerir os produtos turísticos desde um enfoque de Marketing e com base numa estraté
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=RECOLECTA___::b3c1574dc608f830be120ce4b916e1cd
http://riull.ull.es/xmlui/handle/915/15779
http://riull.ull.es/xmlui/handle/915/15779
Publikováno v:
Redalyc
RIULL. Repositorio Institucional de la Universidad de La Laguna
Universidad de La Laguna (ULL)
BASE-Bielefeld Academic Search Engine
PASOS Revista de Turismo y Patrimonio Cultural, Vol 7, Iss 3, Pp 491-501 (2009)
RIULL. Repositorio Institucional de la Universidad de La Laguna
Universidad de La Laguna (ULL)
BASE-Bielefeld Academic Search Engine
PASOS Revista de Turismo y Patrimonio Cultural, Vol 7, Iss 3, Pp 491-501 (2009)
In the present work, the authors want to illustrate the advantages of the combined use of the Conjoint Analysis and the Cluster Analysis in market segmentation. The benefits are easily understand-able since the Conjoint Analysis allows researchers to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9737fcdb0e7b87448419186bd59c221e
https://www.redalyc.org/articulo.oa?id=88111636012
https://www.redalyc.org/articulo.oa?id=88111636012