Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Rym Srarfi Tabbane"'
Publikováno v:
Journal of Marketing Analytics. 5:99-110
Senior consumers represent an important portion of the market, and as such, they require an appropriate segmentation to explore the consumption characteristics of the different segments composing this specific market. The present study focuses on how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f777746e6db05e6bc7a478cd8b4b2f6
https://doi.org/10.1057/s41270-017-0017-3
https://doi.org/10.1057/s41270-017-0017-3
Autor:
Rym Srarfi Tabbane, Manel Hamouda
Publikováno v:
International Journal of Business Information Systems. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57ffcc4802c9d9cf4882804aed586283
https://doi.org/10.1504/ijbis.2021.10042272
https://doi.org/10.1504/ijbis.2021.10042272
This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017. The 18 papers presented in this volume were carefully reviewed and selected from 46 sub
Publikováno v:
Lecture Notes in Business Information Processing ISBN: 9783319627366
Digital Economy. Emerging Technologies and Business Innovation
Digital Economy. Emerging Technologies and Business Innovation
This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017. The 18 papers presented in this volume were carefully reviewed and selected from 46 sub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20cb9f88f6138ff16499dbe720805d1f
https://doi.org/10.1007/978-3-319-62737-3
https://doi.org/10.1007/978-3-319-62737-3
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 26:315-338
Purpose – The purpose of this paper is to assess the use of structural equation modeling in one specific field of marketing research, the image research. Design/methodology/approach – A meta-analysis of a sample of image marketing works using str
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7980fe90cda9433b965bb4c447a0af4
https://doi.org/10.1108/apjml-10-2013-0113
https://doi.org/10.1108/apjml-10-2013-0113
Autor:
Rym Srarfi Tabbane, Manel Hamouda
Publikováno v:
Revue Gestion et Organisation, Vol 6, Iss 1, Pp 39-46 (2014)
Resume Les variables sociodemographiques tels que l’âge et le genre sont considerees comme des variables tres importantes en comportement du consommateur que ce soit dans un contexte reel ou dans un environnement virtuel. A cet egard, cette recher
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f60ac1ff6c9378f91b66bf1af0e7ffd1
http://www.sciencedirect.com/science/article/pii/S2214423414000052
http://www.sciencedirect.com/science/article/pii/S2214423414000052
Publikováno v:
Emerald Emerging Markets Case Studies. 3:1-10
Subject area International business. Study level/applicability The case is suitable for Bachelor and Master level students of business studies. Case overview In the actual global economy context, firms are trying to be more competitive by acceleratin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc862973acf73fb35205ebb4f11e3b50
https://doi.org/10.1108/eemcs-11-2012-0193
https://doi.org/10.1108/eemcs-11-2012-0193
Autor:
Rym Srarfi Tabbane, Manel Hamouda
Publikováno v:
International Journal of Online Marketing. 3:20-37
This paper examines the impact of exposure to Electronic Word of Mouth (EWOM) on consumer purchase intention. More specifically, the study focuses on the mediating role of attitude towards the product in the relationship between purchase intention an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81e14bcd8e2ccee429b51ffb7113f367
https://doi.org/10.4018/ijom.2013040102
https://doi.org/10.4018/ijom.2013040102
Autor:
Mohsen Debabi, Rym Srarfi Tabbane
Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cece4e2b625295f1d4d213055db1dbd0
https://doi.org/10.4018/978-1-4666-9449-1.ch001
https://doi.org/10.4018/978-1-4666-9449-1.ch001