Výsledky vyhledávání - "Rym Ben Ahmed"

Explaining The Participation In A Small Group Brand Community: An Extended TRA

Autor: Pr. Nabil Mzoughi, Rym Ben Ahmed, Hela Ayed

Publikováno v: Journal of Business & Economics Research (JBER). 8

This research aims to extend the TRA (theory of reasoned action) by adding social (perceived cohesion, social identity), psychological (self image congruence) and motivational (perceived enjoyment) factors to explain the participation in a small grou

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8ca7fdc0d6f5b3932767f13e1a0c641c
https://doi.org/10.19030/jber.v8i8.748

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