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The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2349
Autor:
Garcia, Danilo, Ryberg, Fredrik, Arnten, Ann-Christine Andersson, Archer, Trevor, Nima, Ali Al
Publikováno v:
International Journal of Police Science & Management; Sep2017, Vol. 19 Issue 3, p195-204, 10p
