Výsledky vyhledávání - "Ryan S. Elder"

Dynamic by Design: How Incorporating Dynamism in Advertising Affects Evaluations

Publikováno v: Journal of the Association for Consumer Research. 4:422-435

As consumers spend more time engaging with digital media and companies shift marketing budgets accordingly, the number of digital advertisements capable of incorporating dynamic design elem...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2d67651430e7b4d65a37847807e95276
https://doi.org/10.1086/705035

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Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening

Autor: Ryan S. Elder, Eric D. DeRosia

Publikováno v: Journal of Marketing Research. 56:637-651

One of the traditional tenets of marketing is that managers considering whether to develop and launch a new product should adopt a customer orientation and consider whether the product would satisfy the needs of customers. This research discovers tha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b1d76c3cd106f35ac69551d755ccda5b
https://doi.org/10.1177/0022243719827963

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So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance

Autor: Morgan Poor, Ann E. Schlosser, Lidan Xu, Ryan S. Elder

Publikováno v: Journal of Consumer Research. 44:877-894

Across the five sensory modalities we examine an unexplored difference in imagery: psychological distance. In particular, we propose that imagined senses can be psychologically more proximal or distal based on the maximum physical distance typically

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b9518a5167576d430a19cf35c1f332b1
https://doi.org/10.1093/jcr/ucx070

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Guilty displeasures: How imagined guilt dampens consumer enjoyment

Autor: Ryan S. Elder, Gina S. Mohr

Publikováno v: Appetite. 150

Within the domain of food consumption, we explore the antecedents and consequences of "guilty displeasures," or experiences that consumers should enjoy, but do not. Food is an emotionally charged stimulus, with consumption leading to both positive (e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::06a24f521ed7fb4f8dfb55785c739e28
https://pubmed.ncbi.nlm.nih.gov/32109524

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The crunch effect: Food sound salience as a consumption monitoring cue

Autor: Gina S. Mohr, Ryan S. Elder

Publikováno v: Food Quality and Preference. 51:39-46

While a growing body of research explores the impact of normative and environmental extrinsic factors on food consumption quantity, less attention is given to the intrinsic cues, or sensory properties, of the food being consumed. Our research contrib

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e5c22661aaf28c7264eebbe7ff959b83
https://doi.org/10.1016/j.foodqual.2016.02.015

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Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods

Autor: Jeffrey S. Larson, Ryan S. Elder, Joseph P. Redden

Publikováno v: Journal of Consumer Psychology. 24:188-194

We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption—decreased enjoymen

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d3864306cae97061e7e4f4b8794f4302
https://doi.org/10.1016/j.jcps.2013.09.001

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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

Autor: Aradhna Krishna, Ryan S. Elder

Publikováno v: Journal of Consumer Research. 36:748-756

We propose that advertisement (ad) content for food products can affect taste perception by affecting sensory cognitions. Specifically, we show that multisensory ads result in higher taste perceptions than ads focusing on taste alone, with this resul

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7000720eced89be298442c6305022e76
https://doi.org/10.1086/605327

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A Sense of Things to Come: Future Research Directions in Sensory Marketing

Autor: Nilufer Z. Aydinoglu, Victor A. Barger, Gina S. Mohr, Hae Eun Chun, Antonios Stamatogiannakis, Chan Jean Lee, Cindy Caldara, Ryan S. Elder

Publikováno v: Sensory Marketing ISBN: 9780203892060

The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2cb21edbe61be97e7cc658845ef324d4
https://doi.org/10.4324/9780203892060-34

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