Zobrazeno 1 - 10
of 164
pro vyhledávání: '"Ryals, Lynette"'
Publikováno v:
Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 8, pp. 1687-1703.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2023-0094
Autor:
Peesker, Karen M., Kerr, Peter D., Bolander, Willy, Ryals, Lynette J., Lister, Jonathan A., Dover, Howard F.
Publikováno v:
In Journal of Business Research May 2022 144:17-30
Publikováno v:
Journal of Business & Industrial Marketing, 2021, Vol. 36, Issue 4, pp. 654-665.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-01-2020-0037
Autor:
Peesker, Karen M.1 (AUTHOR) karen.peesker@ryerson.ca, Ryals, Lynette J.2 (AUTHOR), Rich, Gregory A.3 (AUTHOR), Boehnke, Susan E.4 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Dec2019, Vol. 39 Issue 4, p319-333. 15p. 2 Diagrams, 2 Charts.
Autor:
Ryals, Lynette
The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; Sheth and Sharma, 2001) and the use of customer lifetime value as an appropriate marketing metric (Rust et al., 2001). Some commentators recommend the
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.250254
Publikováno v:
In Industrial Marketing Management November 2018 75:160-172
Autor:
Davies, Iain A., Ryals, Lynette J.
Publikováno v:
In Industrial Marketing Management October 2014 43(7):1182-1194
Publikováno v:
In Industrial Marketing Management October 2014 43(7):1216-1224