Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Ruth M.W. Yeung"'
Autor:
Wallace M. S. Yee, Ruth M.W. Yeung
Publikováno v:
British Food Journal. 122:1919-1934
Purpose The purpose of this paper is to explore the relationship between risk characteristics, risk perception and future travel intention in the context of food safety risk. Design/methodology/approach This research used a structured questionnaire a
Publikováno v:
Journal of Service Theory and Practice. 26:889-910
Purpose The purpose of this paper is to examine franchisees’ business start-ups from an entrepreneurial perspective, adopting a process representative of entrepreneurship to examine opportunity identification and evaluation by franchisees and to an
Publikováno v:
International Journal of Contemporary Hospitality Management. 28:1009-1025
Purpose The purpose of this study is to explore the hospitality franchise purchase decision-making process undertaken by franchisees in Macau as an emerging tourism destination and the role of national culture on purchasing a franchise brand and sele
Autor:
Wallace M.S. Yee, Ruth M.W. Yeung
Publikováno v:
British Food Journal. 115:1073-1089
PurposeAdapting from the extant literature, this paper aims to present an empirical framework of risk measurement in the context of food safety risk in overseas destinations.Design/methodology/approachData were collected from 715 respondents visiting
Autor:
Ruth M.W. Yeung, Wallace M.S. Yee
Publikováno v:
Tourism Management Perspectives. 4:106-112
This study explores the motivation for cross-border shopping from mainland China to Hong Kong, identifies cross-border shopper typologies, and proposes means of segmenting the market for cross-border shopping. It also develops a model to predict cons
Autor:
Wallace M.S. Yee, Ruth M.W. Yeung
Publikováno v:
British Food Journal. 114:40-53
PurposeThe purpose of this paper is to examine how the incorporation of marketing elements into consumer risk coping strategies affects consumer purchase decision during periods of food safety concern.Design/methodology/approachThis research used a s
Autor:
Wallace M. S. Yee, Ruth M.W. Yeung
Publikováno v:
The Marketing Review. 11:71-81
Autor:
Ruth M.W. Yeung, Wallace M.S. Yee
Publikováno v:
International Journal of Hospitality Management. 29:291-296
The flower market is a traditional event during the Chinese New Year Festival in Macau. Previous research shows that many unplanned purchases are made in such an environment. This study attempts to investigate what factors influence impulse purchase
Autor:
Wallace M.S. Yee, Ruth M.W. Yeung
Publikováno v:
Journal of International Food & Agribusiness Marketing. 22:143-163
In view of the growing interest in consumer trust, this article examines the determinants and consequence of trust in the relationship between business and consumers with little direct contact. By using structural equation modelling, a framework of c
Autor:
Joe Morris, Ruth M.W. Yeung
Publikováno v:
International Journal of Consumer Studies. 30:294-305
Drawing on an extensive literature review, a conceptual model incorporating marketing and psychometric paradigms for assessing consumer purchase behaviour is developed in the context of a hazardous and harmful risk associated with potentially contami