Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Ruth Jin-Hee Heo"'
Autor:
Monique M. Turner, Jong In Lim, Youjin Jang, Ruth Jin-Hee Heo, Qijia Ye, Miyeon Kim, Maria Knight Lapinski, Tai-Quan Peng
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
IntroductionPrimary emotions among the populace during global health crises, such as the COVID-19 pandemic, provide valuable insights. Guided by appraisal theories of emotions, this study explores emotional segmentation by mapping primary emotions re
Externí odkaz:
https://doaj.org/article/9d3cc0e260794d519801944bf984ff33
Autor:
Turner, Monique M., Jong In Lim, Youjin Jang, Ruth Jin-Hee Heo, Qijia Ye, Miyeon Kim, Lapinski, Maria Knight, Tai-Quan Peng
Publikováno v:
Frontiers in Communication; 2024, p1-13, 13p
A new approach to audience segmentation for vaccination messaging: applying the anger activism model
Publikováno v:
Journal of Social Marketing. 11:424-452
Purpose This study aims to use the anger activism model as an audience segmentation tool in the context of the anti-vaccination movement. Design/methodology/approach A cross-sectional survey was conducted with a national purposive sample (N = 438). F
Publikováno v:
Routledge International Handbook of Emotions and Media ISBN: 9780429465758
Routledge International Handbook of Emotions and Media
Routledge International Handbook of Emotions and Media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54092df47852aa69db0165785cc65147
https://doi.org/10.4324/9780429465758-15
https://doi.org/10.4324/9780429465758-15