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Publikováno v:
Journal of Knowledge Management. 2:47-54
The concept of Brand Knowledge Management looks to move brand‐led organizations from content to process and from data to tacit knowledge. This paper proposes a manifesto for brand marketing that re‐focuses its activities and challenges the roles,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d16cba939a3371328cdf59e1cb24dd7d
https://doi.org/10.1108/13673279810800762
https://doi.org/10.1108/13673279810800762
