Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Ruth Ann Weaver-Lariscy"'
Publikováno v:
Journalism & Mass Communication Educator. 53:19-30
What do public relations educators think about professional standards in their field? What do they think their educator peers think about professional standards in public relations? And what do educators think practitioners in the field think? This s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::003dcb24824595ace07662b9a0b0213c
https://doi.org/10.1177/107769589805300202
https://doi.org/10.1177/107769589805300202
Publikováno v:
Journal of Current Issues & Research in Advertising. 18:53-66
Two surveys of Congressional candidates—one in 1982, the replication in 1990—show that the strategies candidates select in their advertising messages do have an impact on election outcome....
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1489bd9e02acfccc4e68272be6af0fc
https://doi.org/10.1080/10641734.1996.10505040
https://doi.org/10.1080/10641734.1996.10505040
Publikováno v:
Political Communication. 12:291-304
This article examines the relationship between choice of message strategy— especially the decision to “go negative” in advertisements—as a function of incumbency and the perception of incumbency advantages that are held by both challengers an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::447b65be6a760eb418e123cde0347349
https://doi.org/10.1080/10584609.1995.9963075
https://doi.org/10.1080/10584609.1995.9963075
Publikováno v:
Journal of Advertising. 23:43-57
This study examines the impact of ethical judgments about televised political commercials on global attitude toward the ad. Findings from the quasi-experiment indicate that the “ethical” attribute belongs to a set of salient, “utilitarian” co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2556eb61d53dc95761fd776d10f07b0f
https://doi.org/10.1080/00913367.1994.10673449
https://doi.org/10.1080/00913367.1994.10673449
Publikováno v:
Journal of Public Relations Research. 6:125-140
We used a national survey of 371 public relations officers in 4-year colleges and universities to examine environmental constraints, style of research, and certain personal characteristics to determine if they differentiate female and male practition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56cad021d65a01796bdf95da3ba72b4a
https://doi.org/10.1207/s1532754xjprr0602_03
https://doi.org/10.1207/s1532754xjprr0602_03
Publikováno v:
Journalism Quarterly. 68:432-444
This study examines the influence of traditional, nonpaid campaign activities—news coverage, endorsements and personal campaigning—on election outcome by polling congressional winners and losers. Results argue that non-paid activities affect both
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2eee5ad828b1ae5d60903b23f3d65f6b
https://doi.org/10.1177/107769909106800314
https://doi.org/10.1177/107769909106800314
Publikováno v:
Current Issues and Research in Advertising. 13:207-226
A survey of Congressional candidates showed that advertising message strategies such as relative emphasis on issues, personal qualities, and opponent's characteristics, exhibit significant differences across three types of campaigns: incumbent, chall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b31b7e98db6b03e145c3232d0e0194eb
https://doi.org/10.1080/01633392.1991.10504966
https://doi.org/10.1080/01633392.1991.10504966
Publikováno v:
Journal of health and human services administration. 28(2)
This article explores public relations effectiveness in public health institutions. First, the two major elements that comprise public relations effectiveness are discussed: reputation management and stakeholder relations. The factors that define eff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::ec1e48a878256391a915b33a36a19b43
https://pubmed.ncbi.nlm.nih.gov/16521670
https://pubmed.ncbi.nlm.nih.gov/16521670
Publikováno v:
Journal of Advertising. 31:v-vi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4ab977c10b9b6523ba76561c22ac49c
https://doi.org/10.1080/00913367.2002.10673655
https://doi.org/10.1080/00913367.2002.10673655
Publikováno v:
Southern Speech Communication Journal. 49:258-276
Diffusion of news of attacks on President Reagan and the Pope were studied in three samples of telephone and face‐to‐face interviews. The first sample of 277 interviews was completed within hours of the Reagan shooting and the second sample of 77
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c3062b3bfa599924b02b87e09957c6f
https://doi.org/10.1080/10417948409372605
https://doi.org/10.1080/10417948409372605