Výsledky vyhledávání - "Ruth Ann Lariscy Weaver"

A 13-Year Content Analysis of Survey Methodology in Communication Related Journals

Autor: Benjamin Neustifter, Jeffrey K. Springston, Ruth Ann Lariscy Weaver, Wendy Macias

Publikováno v: Journal of Current Issues & Research in Advertising. 30:79-94

Using content analysis, this study quantitatively analyzes 13 years (1990–2002) of data about survey research methodology in communication journals. Very little research has examined this important method since Yu and Cooper's 1983 study. Of the 54

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ca7bf736d77d4faf98495d158e3874ad
https://doi.org/10.1080/10641734.2008.10505240

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