Zobrazeno 1 - 10
of 1 611
pro vyhledávání: '"Russell S. Winer"'
Autor:
Arunee Lertkornkitja
ASEAN Journal of Management & Innovation, 5, 1, p 259 -260
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e2019613e9e324923db1b1f62937577
Autor:
Russell S Winer, Scott A Neslin
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing S
Autor:
Luca Petruzzellis, Russell S. Winer
Publikováno v:
Psychology & Marketing. 40:516-530
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b35a39041932f21d4f1091ef58a7261a
https://doi.org/10.1002/mar.21768
https://doi.org/10.1002/mar.21768
Autor:
Scott A. Neslin, Russell S. Winer
Publikováno v:
World Scientific-Now Publishers Series in Business ISBN: 9789811272226
World Scientific-Now Publishers Series in Business ISBN: 9789814596473
The History of Marketing Science
World Scientific-Now Publishers Series in Business ISBN: 9789814596473
The History of Marketing Science
Introduction/Overview (Scott Neslin, Rick Staelin and Russ Winer) Methods: Brand Choice Models (Gary Russell) Conjoint Analysis (Vithala Rao) Diffusion Models (Eitan Muller) Econometric Models (Mike Hanssens) Market Structure (Steve Shugan) Stochasti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bcb4dbe88bc232470a3bf049eab4179
https://doi.org/10.1142/13305
https://doi.org/10.1142/13305
Autor:
Aparna A. Labroo, Donald R. Lehmann, Eric T. Bradlow, Joel Huber, Russell S. Winer, Sandy D. Jap, Peter N. Golder, Natalie Mizik, John G. Lynch
Publikováno v:
Marketing Letters. 31:311-314
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9490df33e54cb1b42b7384c678be795
https://doi.org/10.1007/s11002-020-09551-7
https://doi.org/10.1007/s11002-020-09551-7
Publikováno v:
Marketing Letters. 31:125-136
For decades, researchers in customer management have demonstrated the business importance of firm-customer relationships, developed models for understanding customer behavior and response to marketing, established the link between customer behavior a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69b122260f53150d9a6024b87c3b17ae
https://doi.org/10.1007/s11002-020-09525-9
https://doi.org/10.1007/s11002-020-09525-9
Publikováno v:
Journal of Marketing. American Marketing Association
Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e087ffdbfe0b28d4c14930aea1959c63
https://pure.eur.nl/en/publications/5663493f-034c-4787-a455-4ed3011b59aa
https://pure.eur.nl/en/publications/5663493f-034c-4787-a455-4ed3011b59aa
Autor:
Daniel J. McCarthy, Russell S. Winer
Publikováno v:
Marketing Letters. 30:139-150
In a recent paper, Kim, Singh, and Winer (Marketing Letters 491–507, 2017) studied the Pareto rule across 22 different CPG categories. The authors found an average Pareto ratio (PR) of .73, meaning that 73% of sales came from the top 20% of custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40758424b286bc46f2c4394f5177199a
https://doi.org/10.1007/s11002-019-09490-y
https://doi.org/10.1007/s11002-019-09490-y
Autor:
Russell S Winer, Scott A Neslin
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and relat