Zobrazeno 1 - 10
of 44
pro vyhledávání: '"Russell Lacey"'
Publikováno v:
Journal of Advertising Research. 62:49-61
Publikováno v:
Service Business. 13:671-694
Based on empirical results involving 237 frontline service employees (FSEs) of a South Korean insurance company, this study reveals how FSEs’ views of their company’s corporate social responsibility (CSR) performance impact both their customer or
Publikováno v:
European Journal of Marketing. 53:138-163
Purpose This study aims to examine the outcomes of consumer perceptions of event social responsibility (ESR) for a sponsored community event and its sponsor portfolio (i.e. group of sponsoring companies). It integrates a new antecedent and new modera
Publikováno v:
Journal of Service Theory and Practice. 28:507-523
Purpose The purpose of this paper is to investigate how frontline service employees’ (FSEs) perceptions of corporate social responsibility (CSR) can enhance meaningful work perceptions as well as help alleviate FSEs’ perceptions of verbal dysfunc
Publikováno v:
Journal of Interactive Marketing. 37:32-43
Brand communities and corporate social responsibility have been touted for their ability to both generate significant equity for their brands and strong bonds among community members. However, the reciprocal capacity of these brands to mobilize their
Publikováno v:
Journal of Business Research. 68:1982-1986
Via a field study (n = 879), the authors introduce the concept of event social responsibility (ESR) and show how it is a catalyst for key outcomes in the business of sport. Specifically, event social responsibility leads to fan attachment to an event
Publikováno v:
Journal of Advertising Research. 55:206-215
How do sporting-event attendees visually or cognitively process sponsorship? In the context of a professional tennis event, the current study examined attendees9 visual processing and need for cognition in sponsorship processing. Need for cognition i
Autor:
Russell Lacey
Publikováno v:
Handbook on Research in Relationship Marketing. :104-122
Publikováno v:
Journal of the Academy of Marketing Science. 43:315-332
This study fills extant gaps in the marketing literature by further probing the multi-faceted impact of a company’s corporate social responsibility (CSR) practices on customer relationships, and it marks the first systematic marketing study devoted
Autor:
Russell Lacey, Angeline G. Close
Publikováno v:
Journal of Current Issues & Research in Advertising. 35:209-224
Via field surveys of attendees at a multiday professional sporting event (n = 1,089), the authors contribute an interesting finding—that the anticipation of participating in an event sponsor's exhibit area is just as great as the experience itself