Výsledky vyhledávání - "Rupert Hofmann"

Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles

Autor: Rupert Hofmann, Andreas Meinheit, Nicola Schweitzer

Publikováno v: Technological Forecasting and Social Change. 144:49-65

Understanding changing consumer needs is crucial for a company's survival. Particularly in the context of vehicle autonomy, customer insights lay a significant foundation for strategic decision-making of organizations in the automotive industry. This

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ed1f6cd0585ea9f0599aa84599da9f38
https://doi.org/10.1016/j.techfore.2019.04.004

Zobrazit plný text záznamu

Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi

Autor: Rupert Hofmann

Publikováno v: Technological Forecasting and Social Change. 101:83-98

This paper focuses on the question who companies should talk with to be able to make complex long-term decisions, find vision and develop products and services that only come to market in a few years. Currently, there is room for improvement within t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::249ef17eeacb9cd440e3d0eb69f76bb6
https://doi.org/10.1016/j.techfore.2014.06.005

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání