Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Rupert Beinhauer"'
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides
Externí odkaz:
https://doaj.org/article/e761af4801464bf299b0b119122d2f67
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 1, Pp 189-197 (2020)
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature. Concerning the outcome, most authors conclude on some positive re
Externí odkaz:
https://doaj.org/article/dd247d463d0e4c7da319bc804ec93d3f
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 1, Pp 189-197 (2020)
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature. Concerning the outcome, most authors conclude on some positive re
Publikováno v:
Economicus. 19:32-48
This paper presents the lessons learned from different formal and non-formal entrepreneurial education initiatives at the University of Applied Sciences FH JOANNEUM in Graz, Austria conducted in the period 2016-2019. Four projects funded through the
Publikováno v:
Intercultural Studies in Higher Education ISBN: 9783030157579
Amplified by globalization, internationalization strategies are moving to the top of the agenda of higher education institutions (HEIs) worldwide. While the spotlight is on first-tier institutions offering the full bundle of internationalization serv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf849e78819759d3e48d492b606d5b73
https://doi.org/10.1007/978-3-030-15758-6_4
https://doi.org/10.1007/978-3-030-15758-6_4
Autor:
Rupert Beinhauer
Publikováno v:
EDULEARN proceedings.