Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Rupert A. Hurley"'
Autor:
Ami Frierson, Rupert A. Hurley, Robert M. Kimmel, Sarah Griffin, William Bridges, Ginger Roth, Samuel J. Kessler
Publikováno v:
Packaging Technology and Science. 35:737-751
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::569cf67281c794708ef001ea3d7218e7
https://doi.org/10.1002/pts.2676
https://doi.org/10.1002/pts.2676
Autor:
Albro, Nate Stephens, Rupert A. Hurley, Robert Kimmel, William Bridges, Ami Frierson, Duncan Darby, Jeanne Skaggs, Maggie
Publikováno v:
Sustainability; Volume 15; Issue 13; Pages: 10260
There are at least 151 ways to uniquely package ingredients for a Caesar salad, and this research provides the environmental impacts of each so organizations can make more informed packaging decisions. This research examines the environmental impacts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=multidiscipl::68d3dd600a8ce6365a511c6dc9f4e527
Publikováno v:
Beverages, Vol 1, Iss 3, Pp 149-158 (2015)
Package labels play a critical role in communicating product benefits to consumers. On a package, labels are used to provide useful information about the product as well branding for the company. Labels need to not only be eye catching to the consume
Externí odkaz:
https://doaj.org/article/525b64b98e11494c934a0a2fbc621086
Publikováno v:
Packaging Technology and Science. 30:711-722
Even with new technologies emerging daily that reduce the barriers to identify and purchase products, the average consumer still reports having less time to devote to shopping. A study conducted at Clemson University, sponsored by a reusable packagin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1568cb9a9f0a9d95314e7a6c40597a14
https://doi.org/10.1002/pts.2316
https://doi.org/10.1002/pts.2316
Publikováno v:
Color Research & Application. 42:50-59
The goal of this research was to determine whether or not there was a difference between consumer preferences for color harmonies for products where external labels and visible product existed simultaneously. Using established color theory, transpare
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b5f8b93bf6a08d5881bafab9bd8fc3d
https://doi.org/10.1002/col.22049
https://doi.org/10.1002/col.22049
Publikováno v:
The Journal of Applied Packaging Research. 7:39-47
In order to remain on store shelves and stay competitive among the overwhelming number of packaged goods on today’s shelves, companies continue to cut packaging material and increase sustainability. Current packaging has made use of a variety of pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0040d0f909fcd4308043ea933f642ae
https://doi.org/10.14448/japr.03.0004
https://doi.org/10.14448/japr.03.0004
Publikováno v:
Packaging Technology and Science. 27:921-931
The point size of display text on a package was evaluated relative to package proportion with the use of a preference test. This test involved 150 participants examining packaging images showing the product name in various point sizes and being asked
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71a3fd71ba0be7c9fb05d6a89e86c6b0
https://doi.org/10.1002/pts.2067
https://doi.org/10.1002/pts.2067
Publikováno v:
Packaging Technology and Science. 27:933-943
Through the collection of quantitative and qualitative data, the shelf presence of full body graphic labels versus partial body graphic labels on plastic beverage bottles was examined and evaluated. Eye tracking was used to collect phenomenological d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::251ce37631c73bc877c93096090238bc
https://doi.org/10.1002/pts.2070
https://doi.org/10.1002/pts.2070
Publikováno v:
Packaging Technology and Science. 26:399-412
The evaluation of package branding is important to determine its ability to connect with consumers on an emotional level. In the past, focus groups have been the traditional method used to evaluate branding; however, focus groups can be seen as an in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f1e110b57222ba37120aa4205f25413
https://doi.org/10.1002/pts.2012
https://doi.org/10.1002/pts.2012
Publikováno v:
Packaging Technology and Science. 26:453-460
Research is presented that investigates whether the amount of physical product visible from the primary display panel of a package has an effect on consumer attention and purchase decision in the category of grill ware. It is hypothesized that a pack
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09aa0a03242ad52b7ec461396b73e5d0
https://doi.org/10.1002/pts.1996
https://doi.org/10.1002/pts.1996