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pro vyhledávání: '"Ruo-Hao Hong"'
Publikováno v:
Sustainability
Volume 13
Issue 19
Sustainability, Vol 13, Iss 10919, p 10919 (2021)
Volume 13
Issue 19
Sustainability, Vol 13, Iss 10919, p 10919 (2021)
Audiences’ purchase intentions are vital to the success of influencers on social media. This research examined how interpersonal attraction enhances parasocial relationships (PSRs) between influencers and audiences on social media, and how such par
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1799a089f44f776523ff85c17114f7cf
