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pro vyhledávání: '"Rungsan Suwannahong"'
Autor:
Nachayapat Cuijten, Sukontip Wongpun, Nathamon Buaprommee, Rungsan Suwannahong, Sureerut Inmor
Publikováno v:
Journal of Business Economics and Management, Vol 25, Iss 5 (2024)
The research objectives are to assess the digital marketing capabilities of micro, small, and medium-sized enterprises (MSMEs) in Thailand’s service sector, as well as to develop persona profiles for each enterprise size. The survey of 400 digital
Externí odkaz:
https://doaj.org/article/3e323abfb22d4c4290c7d784fa280443
