Zobrazeno 1 - 10
of 51
pro vyhledávání: '"Runge, Julian"'
As privacy-centric changes reshape the digital advertising landscape, deterministic attribution and measurement of advertising-related user behavior is increasingly constrained. In response, there has been a resurgence in the use of traditional proba
Externí odkaz:
http://arxiv.org/abs/2403.14674
Research has investigated the impact of the COVID-19 pandemic on business performance and survival, indicating particularly adverse effects for small and midsize businesses (SMBs). Yet only limited work has examined whether and how online advertising
Externí odkaz:
http://arxiv.org/abs/2307.09035
Autor:
Runge, Julian
“Freemium” (Free + Premium) hat sich zu einem führenden Preismodell für digitale Güter entwickelt. Dabei kann die Basisversion eines Produkts, z.B. von Handy-Applikationen (“Apps”), unbegrenzt kostenlos genutzt werden und Firmen bieten Pre
Externí odkaz:
http://edoc.hu-berlin.de/18452/22696
Autor:
Runge, Julian1 (AUTHOR), Graw, Jessica1 (AUTHOR), Grundmann, Carla D.1 (AUTHOR), Komanek, Thomas1 (AUTHOR), Wischermann, Jan M.1 (AUTHOR), Frey, Ulrich H.1 (AUTHOR) ulrich.frey@ruhr-uni-bochum.de
Publikováno v:
Journal of Clinical Medicine. Sep2023, Vol. 12 Issue 17, p5479. 14p.
Publikováno v:
In Business Horizons July-August 2022 65(4):437-446
Social gaming is today a pervasive phenomenon. Driven by the advent of social networks and the digitization of game distribution. In this paper the impact of digitization and so-cial networks such as Facebook on digital games is de-scribed and evalua
Externí odkaz:
http://arxiv.org/abs/1612.02172
Autor:
Drachen, Anders, Lundquist, Eric Thurston, Kung, Yungjen, Rao, Pranav Simha, Klabjan, Diego, Sifa, Rafet, Runge, Julian
Predicting and improving player retention is crucial to the success of mobile Free-to-Play games. This paper explores the problem of rapid retention prediction in this context. Heuristic modeling approaches are introduced as a way of building simple
Externí odkaz:
http://arxiv.org/abs/1607.03202
Publikováno v:
In Expert Systems With Applications 15 November 2020 158
Autor:
Runge, Julian1,2 (AUTHOR), Wentzel, Daniel2 (AUTHOR) wentzel@time.rwth-aachen.de, Huh, Ji Young1 (AUTHOR), Chaney, Allison1 (AUTHOR)
Publikováno v:
Marketing Letters. Mar2023, Vol. 34 Issue 1, p155-160. 6p. 1 Chart.
Publikováno v:
Harvard Business Review Digital Articles. 3/24/2023, p1-9. 9p.