Zobrazeno 1 - 9 of 9 pro vyhledávání: '"Rumen Ivaylov Pozharliev"'
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The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
Autor: Matteo De Angelis, Rumen Ivaylov Pozharliev, Dario Rossi
Publikováno v: Marketing Letters. 33:113-128
Despite the growing application of augmented reality in advertising, there is limited understanding about how customers respond to their interaction with the augmented reality advertising and how it differs from a standard paper-based advertising. Au
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c4ea1d8611b8269793e2e699ba9d222
https://doi.org/10.1007/s11002-021-09573-9
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3
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Autor: Matteo De Angelis, Ruud van den Bos, Willem Verbeke, Paolo Peverini, Rumen Ivaylov Pozharliev
Publikováno v: Italian Journal of Marketing
Despite the growing demand for luxury goods, there is limited understanding about how consumers respond to luxury-goods advertising and how viewing advertising in different social contexts affects these responses. This study investigates the link bet
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4cf1395c69cdcb694764da5d1d4adc1c
http://europepmc.org/articles/PMC8059690
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4
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures
Autor: Dario Rossi, Rumen Ivaylov Pozharliev, Matteo De Angelis, Simona Romani, Willem Verbeke, Patrizia Cherubino
Publikováno v: Psychology and Marketing, 38(5), 881-895. Wiley-Liss Inc.
Despite the growing application of interactive technologies like service robots in customer service, there is limited understanding about how customers respond to interactions with frontline service robots compared to those with frontline human emplo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::effd42198c230a3961d681885234c761
https://doi.org/10.1002/mar.21475
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5
Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee
Autor: Lei Wang, Willem Verbeke, Rumen Ivaylov Pozharliev, Fabio Babiloni, Richard P. Bagozzi, Haoye Sun
Publikováno v: Social Neuroscience, 14(6), 635-648. Taylor & Francis Ltd
We used dual electroencephalography (EEG) to measure brain activity simultaneously in pairs of trustors and trustees playing a 15-round trust game framed as a “trust game” versus a “power game”. Four major findings resulted: first, earnings i
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b28fddc992fbc224eb2846ae0fcd321d
https://pure.eur.nl/en/publications/d618329b-f2ed-4e20-93df-d1b5929f93ec
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6
Merely being with you increases my attention to luxury products: Using EEG to understand consumers' emotional experience with luxury branded products
Autor: Rumen Ivaylov Pozharliev, Richard P. Bagozzi, Willem Verbeke, Jan W. Van Strien
Publikováno v: Journal of Marketing Research, 52(4), 546-558. American Marketing Association
Electrophysiological and hemodynamic studies provide substantial evidence of dissimilar brain responses when people view emotional compared with neutral pictures. This study investigates consumer brain responses underpinning passive viewing of luxury
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ccefedac208348d66c0bd3d6b6224446
http://hdl.handle.net/11385/175539
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7
'I am resting but rest less well with you.' The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context
Autor: Richard P. Bagozzi, Jan W. Van Strien, Rumen Ivaylov Pozharliev, Willem Verbeke, Frank D. Belschak
Publikováno v: Frontiers in Human Neuroscience
Frontiers in Human Neuroscience, 8:486. Frontiers Media S.A.
Frontiers in Human Neuroscience, Vol 8 (2014)
We took EEG recordings to measure task-free resting-state cortical brain activity in 35 participants under two conditions, alone (A) or together (T). We also investigated whether psychological attachment styles shape human cortical activity different
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3db57af8fa4a2a32d705fa7171408b54
http://hdl.handle.net/11385/175537
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8
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Autor: Rumen Ivaylov Pozharliev, Willem Verbeke, Richard P. Bagozzi
Publikováno v: Journal of Advertising, 46(2). M.E. Sharpe Inc.
The application of neurophysiological methods to study the effects of advertising on consumer purchase behavior has seen an enormous growth in recent years. However, little is known about the role ...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0b6cefaedfb73eeb56021cc3aecceecc
https://pure.eur.nl/en/publications/7e193bea-59b0-49d9-9638-492c12301205
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9
Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms
Autor: Rumen Ivaylov Pozharliev, Willem Verbeke
Publikováno v: International Journal of Marketing Studies, 8(4), 1-19
Past physiological evidence, indicates that inferences on the mind of another person (i.e., goals, intentions, beliefs), is a well-defined brain process characterized by specific temporal and spatial properties. This study investigated brain response
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40e8ca342f08fa8f17e26adeb7d52633
https://doi.org/10.5539/ijms.v8n4p1
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