Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Rukhsana Gilal"'
Publikováno v:
International Journal of Technology, Policy and Management. 24:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a56d03602f9dd1b4cb67fe383650cec0
https://doi.org/10.1504/ijtpm.2024.10055738
https://doi.org/10.1504/ijtpm.2024.10055738
Publikováno v:
Central European Management Journal. 30:83-102
Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::838838d7eb80d2f008475bbe3d8ea7a2
https://doi.org/10.7206/cemj.2658-0845.76
https://doi.org/10.7206/cemj.2658-0845.76