Zobrazeno 1 - 10
of 506
pro vyhledávání: '"Rui Juliet Zhu"'
Autor:
Jing Wang1 jing-want@uiowa.edu, Rui (Juliet) Zhu2 juliet.zhu@sauder.ubc.ca, Baba Shiv3 bshiv@stanford.edu
Publikováno v:
Journal of Consumer Research. Apr2012, Vol. 38 Issue 6, p1116-1128. 13p.
Autor:
Argo, Jennifer J.1 jennifer.argo@ualberta.ca, Rui (Juliet) Zhu2 juliet.zhu@sauder.ubc.ca, Dahl, Darren W.2 darren.dahl@sauder.ubc.ca
Publikováno v:
Journal of Consumer Research. Feb2008, Vol. 34 Issue 5, p614-623. 10p. 3 Charts.
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d9f127a87a0dbdb0e0510e228e5d126
https://doi.org/10.2139/ssrn.4086138
https://doi.org/10.2139/ssrn.4086138
Publikováno v:
Journal of Business Research. 155:113437
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e885882d737503e64d77348b7c104cc
https://doi.org/10.1016/j.jbusres.2022.113437
https://doi.org/10.1016/j.jbusres.2022.113437
Publikováno v:
Journal of the Association for Consumer Research. 4:436-445
We examine the effects of financial resources on product shape preference. Two field studies and one laboratory experiment show that consumers who have (or believe they have) more financial...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15c33fbcc715b8db0ea2854f048441fb
https://doi.org/10.1086/705030
https://doi.org/10.1086/705030
Publikováno v:
Journal of Consumer Psychology. 27:466-472
This research examines when and how consumers' product attitudes and their subsequent word-of-mouth behaviors are impacted by negative information about a brand that is associated with their social group. We find that negative information about an in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09291ad3ef8da15b2b141944ed8a45c9
https://doi.org/10.1016/j.jcps.2017.04.002
https://doi.org/10.1016/j.jcps.2017.04.002
Autor:
Zhu, John JianJun (AUTHOR) johnzhu1@nmsu.edu, Tuo, Ling (AUTHOR), You, Yanfen (AUTHOR), Fei, Qiang (AUTHOR), Thomson, Matthew (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p778-801. 24p.
Autor:
Rui Juliet Zhu, Joan Meyers-Levy
Publikováno v:
Journal of Consumer Psychology. 20:495-507
Music can convey two meanings: one referential that consists of descriptive associations, and another embodied that is purely hedonic. We reasoned that consumer characteristics such as one's gender and Need for Cognition (NFC) can affect which meanin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::522105a93f5771c2b186746f80990861
https://doi.org/10.1016/j.jcps.2010.06.006
https://doi.org/10.1016/j.jcps.2010.06.006
Autor:
Dunn, Lea H.1, Rui (Juliet) Zhu2
Publikováno v:
Advances in Consumer Research. 2013, Vol. 41, p435-436. 2p.
Autor:
Ravi Mehta, Rui Juliet Zhu
Publikováno v:
Science (New York, N.Y.). 323(5918)
Existing research reports inconsistent findings with regard to the effect of color on cognitive task performances. Some research suggests that blue or green leads to better performances than red; other studies record the opposite. Current work reconc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::61c1cb71787f79af31c252e1f74374f9
https://pubmed.ncbi.nlm.nih.gov/24222366
https://pubmed.ncbi.nlm.nih.gov/24222366