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pro vyhledávání: '"Rui Jorge B. Basto da Silva"'
Publikováno v:
The CASE Journal. 19:381-416
Research methodology The authors analyzed data and information mainly from the company’s annual reports and the books written by the CEO. Case overview/synopsis How and when can a “value” brand upscale its brand image? In the wake of the financ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3638e1c32a184a9aba61027ab0da5b0
https://doi.org/10.1108/tcj-07-2021-0098
https://doi.org/10.1108/tcj-07-2021-0098
