Zobrazeno 1 - 10
of 134
pro vyhledávání: '"Rui Biscaia"'
Autor:
Ricardo Cayolla, Rui Biscaia, Roy F. Baumeister, Hang-Yee Chan, Isabel C. Duarte, Miguel Castelo-Branco
Publikováno v:
Frontiers in Human Neuroscience, Vol 17 (2024)
IntroductionWe analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli.MethodsA total of 53 fMRI scans with fans of two professional sport teams were conducted. Following up on a previo
Externí odkaz:
https://doaj.org/article/76ac9befc94a450f86e55dd42029c432
Autor:
Ricardo Cayolla, Marco Escadas, Brian P. McCullough, Rui Biscaia, Ana Cabilhas, Teresa Santos
Publikováno v:
Heliyon, Vol 9, Iss 11, Pp e21758- (2023)
Environmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relat
Externí odkaz:
https://doaj.org/article/a03153372a7644b2aee1f1838ee63694
Autor:
Yves Miranda, Carlos Augusto Mulatinho de Queiroz Pedroso, Marcos Antonio Barros Filho, Rui Biscaia, Amélia Brandão
Publikováno v:
Motricidade, Vol 19, Iss 1 (2023)
A strong brand has been identified as a long-term success factor. Still, there is a gap in the perception of different types of fans about the brand equity dimensions of football teams and how their dimensions influence loyalty in the Brazilian conte
Externí odkaz:
https://doaj.org/article/6cdc611414794863a4723d09439a4424
Publikováno v:
PLoS ONE, Vol 16, Iss 7, p e0254940 (2021)
Previous literature has shown that social identity influences consumer decision-making towards branded products. However, its influence on ones' own sensory perception of an ingroup (or outgroup) associated brand's product (i.e. sponsor) is seldom do
Externí odkaz:
https://doaj.org/article/d83e79bc277e4d41a7f1a35fc26fd081
Autor:
Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela, Teresa Santos
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 24:395-421
Purpose – The purpose of this research is to examine fans’ perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans’ socially, en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fd69bcb9cc7aa148d8ba9f200e878ed
https://doi.org/10.1108/ijsms-07-2022-0141
https://doi.org/10.1108/ijsms-07-2022-0141
Publikováno v:
International Journal of Sports Marketing and Sponsorship.
PurposeThis study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions.Design/methodology/approachData were collected from participants (n = 258) and parent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d560d51ceb9b6a259c7ec3b727650e85
https://doi.org/10.1108/ijsms-10-2022-0183
https://doi.org/10.1108/ijsms-10-2022-0183
Publikováno v:
Baker, B, Doyle, J, Kunkel, T, Su, Y, Bredikhina, N & Biscaia, R 2022, ' Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research ', Journal of Sport Management, vol. 36, no. 3, pp. 251–264 . https://doi.org/10.1123/jsm.2021-0231
Despite consistent interest in sport brands and the multitude of brands in the sport ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this study is to integrate and synthesize extant sport brand research, appraise the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::72ea51699345c6df08a454644a20247e
https://doi.org/10.1123/jsm.2021-0231
https://doi.org/10.1123/jsm.2021-0231
Publikováno v:
McDonald, H, Biscaia, R, Yoshida, M, Conduit, J & Doyle, J 2022, ' Customer Engagement in Sport: An updated review and research agenda ', Journal of Sport Management, vol. 36, no. 3, pp. 289-304 . https://doi.org/10.1123/jsm.2021-0233
Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a08a3ee6b03db3a356cf8edb09b120ff
https://doi.org/10.1123/jsm.2021-0233
https://doi.org/10.1123/jsm.2021-0233
Publikováno v:
International Journal of Sports Marketing and Sponsorship.
PurposeThe purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in fitness centres.Design/methodolog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70c559303f7560c570d8ac3c13ffff2c
https://doi.org/10.1108/ijsms-08-2022-0159
https://doi.org/10.1108/ijsms-08-2022-0159
Publikováno v:
Motriz: Revista de Educacao Fisica, Vol 21, Iss 3, Pp 321-328 (2015)
AbstractThe teaching personal-social responsibility (TPSR) model is a well-established approach for developing positive social behaviors. However, today's research community has diagnosed the need to gather greater empirical evidence regarding the co
Externí odkaz:
https://doaj.org/article/82e48187bcda434b9b1c97959b520ae0