Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Rui (Ami) Guo"'
Publikováno v:
International Journal of Contemporary Hospitality Management.
Purpose This study aims to investigate the promoting effects of the quantity and quality of online review user-generated photos (UGPs) on perceived review usefulness. The research further tests the hindering effect of human facial presence in review