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pro vyhledávání: '"Rufer, Lisa S."'
Autor:
Love, Savanna M., Rufer, Lisa S.
Publikováno v:
Journal of Issues in Intercollegiate Athletics; Feb2021, p67-94, 28p
Autor:
Rufer, Lisa S
Publikováno v:
Theses and Dissertations.
The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement facto
Externí odkaz:
https://scholarscompass.vcu.edu/etd/5322
https://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=6406&context=etd
https://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=6406&context=etd