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pro vyhledávání: '"Rudenko, Marina N."'
Autor:
Rudenko, Marina N.
Publikováno v:
Viešoji politika ir administravimas / Public Policy and Administration. 20(5):657-668
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1007975
The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity
Autor:
Kiseleva, Elena M., Nekrasova, Marina L., Mayorova, Marina A., Rudenko, Marina N., Kankhva, Vadim S.
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 6, Pp 95-103 (2016)
Volume: 6, Issue: 6 95-103
International Review of Management and Marketing
Volume: 6, Issue: 6 95-103
International Review of Management and Marketing
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms “customer loyalty” and “brand loyalty”. They were developed at different times and within diff
Autor:
Rudenko, Marina N.1 m.ru.ko@mail.ru
Publikováno v:
Public Policy & Administration / Viesoji Politika ir Administravimas. 2019, Vol. 18 Issue 2, p209-224. 16p.