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Publikováno v:
Journal of the Operational Research Society. 73:1919-1934
Soft systems methodology (SSM) has become a broadly used and hands-on approach to systems thinking. Flexibility has been a key to the increasing use of SSM in both study and practice. Such flexibil...
Publikováno v:
International Journal of Business Excellence. 24:384
With the proliferation of key account management (KAM) for the past three decades, starting late 1970s and early 1980s, academics attention on business-to-business (B2B) sales and marketing has shifted to KAM. Plenty of company efforts to adopt KAM a