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Akademický článek
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Autor:
Haupt, Martin1, Rozumowski, Anna2
Publikováno v:
International Conference e-Society. 2021, p275-278. 4p.
Augmented reality (AR) in e-commerce helps consumers to envision products in their respective surroundings, so fosters customer experience. Our online experiment with 302 probands explores the effect of AR on purchasing intention, taking into account
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d504e5da159d1acc7c035f6e95e5061c
https://hdl.handle.net/11475/24752
https://hdl.handle.net/11475/24752
This doctoral study aims to analyse how the impression of a salesperson is perceived along warmth, competence dimension, and trust perceptions. The study builds on Wood, Boles, and Babin’s (2008) and Martin’s (2014) trust models as well as the st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3760::715f5e18ce6645f93c61f74988625f13
https://hdl.handle.net/11475/21472
https://hdl.handle.net/11475/21472
Marketingorganisationen stehen heute vor der Herausforderung, dass ihr Arbeitsumfeld aufgrund der zunehmenden Digitalisierung und der damit verbundene exponentiell ansteigenden Datenmenge komplexer und schnelllebiger denn je ist. Entscheidungen im Be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35b2b1ef6f605a8c15736d7ab244664d
https://hdl.handle.net/11475/20910
https://hdl.handle.net/11475/20910
This study analyses the effect of user-generated content (UGC) on the loyalty of UGC recipients in a European retail environment. An online experiment was conducted, which returned 1,074 completed questionnaires. Intensive involvement with UGC signif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3760::04b2e556c704445067b46e79f04657c4
https://hdl.handle.net/11475/21710
https://hdl.handle.net/11475/21710
In response to the increasing importance of e-commerce, new communication modes have been developed. For example, chatbot technologies were designed to interact efficiently with customers. As trust can have positive effects on purchasing intentions,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3760::e03f71fac37784c16b8ccdc30926f0dc
https://hdl.handle.net/11475/17465
https://hdl.handle.net/11475/17465
This study aimed to analyse differences in gender in a sales setting by building on Wood, Boles, and Babin’s (2008) trust model. The results revealed no significant differences regarding perceptions of likability, competence, and trustworthiness be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3760::31a83a05c32246693d1ab041783e7676
https://hdl.handle.net/11475/16021
https://hdl.handle.net/11475/16021
Autor:
Rüeger, Brian, Hannich, Frank, Hüttermann, Marcel, Fuchs, Rainer, Suvada, Adrienne, Kübler, David Lucien, Barth, Linard, Heierli, Reto, Rozumowski, Anna, Kiarostami, Tania
Der technologische Fortschritt sowie die Digitalisierung der Gesellschaft, aber auch der Unternehmen, sind ausschlaggebend für schnelle Innovationen und immer kürzer werdende Produkt- und Dienstleistungslebenszyklen (Wallmüller, 2017). Infolgedess
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51f108e9bbe8cdc6ec05bf6e285fbfb7
https://hdl.handle.net/11475/15995
https://hdl.handle.net/11475/15995