Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Roymon Panjaitan"'
Publikováno v:
Jurnal Manajemen Industri dan Logistik, Vol 7, Iss 2, Pp 249-260 (2023)
The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This
Externí odkaz:
https://doaj.org/article/3d61a1bb9490499e8aa5487300d439b2
Publikováno v:
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), Vol 9, Iss 2, Pp 161-176 (2023)
Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived v
Externí odkaz:
https://doaj.org/article/a87b13104c9043b899e8da7560e5e795
Autor:
Syam'un Syam'un, Roymon Panjaitan, Andry Mochamad Ramdan, Dhiraj Kelly Sawlani, Akmal Abdullah
Publikováno v:
Jurnal Manajemen Industri dan Logistik, Vol 6, Iss 2, Pp 227-241 (2023)
In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-prob
Externí odkaz:
https://doaj.org/article/93e1c35b05dd4091a1b94ab49c6eb30e
Publikováno v:
Gadjah Mada International Journal of Business, Vol 25, Iss 2, Pp 173-197 (2023)
Entrepreneurship is a personality attribute that enables a person to discover resources passionately through a combination of new strategies to generate significant market value. Therefore, this research aims to examine the importance of the intellec
Externí odkaz:
https://doaj.org/article/aadc81b802654743bec31921f6154062
Publikováno v:
Serbian Journal of Management, Vol 17, Iss 2, Pp 375-388 (2022)
The level of productivity should be increased and maintained to sustain the success of micro, small and medium enterprises (MSMEs). Furthermore, entrepreneurial resilience requires advanced technological innovation capabilities to avoid continual ext
Externí odkaz:
https://doaj.org/article/e3ebcba030154034b7c77df84254c263
Autor:
Roymon Panjaitan
Publikováno v:
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 12, Iss 1, Pp 11-21 (2022)
To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image. The purpose o
Externí odkaz:
https://doaj.org/article/f978da6a0fa54ae4885855a67331e888
Autor:
Roymon Panjaitan
Publikováno v:
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), Vol 8, Iss 1, Pp 1-15 (2022)
This research aims to discuss the performance relationships of small-medium enterprise production mediated by local brand empowerment as well as investigates the role of technology adaptation of livelihood activities, fast-moving enterprise, and gove
Externí odkaz:
https://doaj.org/article/7b355cd8540c4a5287ada77696a2e31b
Autor:
Roymon Panjaitan, Farida Indriani
Publikováno v:
Media Ekonomi dan Manajemen, Vol 37, Iss 1, Pp 17-34 (2022)
This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study
Externí odkaz:
https://doaj.org/article/78eab730e48d45d5a4f4a339a09da951
Publikováno v:
Business: Theory and Practice, Vol 24, Iss 1 (2023)
This research aims to explore a new conceptual model capable of filling the research gap on the experience of nascent entrepreneurs and the quality of knowledge resonance, which centered on exploring voluntary co-creation of shared value. Data were o
Externí odkaz:
https://doaj.org/article/8fb0eb9c72c345ffae68f59c447236f9
Publikováno v:
Jurnal Siasat Bisnis, Vol 27, Iss 1 (2022)
Purpose – This study aims to explore a new model concept finding that can bridge the research gap of halal literacy relationships, brand management skills that are centralized to religio-centric product strategies and the commitment to diversity as
Externí odkaz:
https://doaj.org/article/89b87c9e99564ddf808d78850dddc2b1