Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Roxana-Gabriela Mozolea"'
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXI, Iss 2, Pp 1060-1071 (2021)
Investments in intangible assets have become a strategic approach that has led to numerous benefits and boosts the firms’ performance. Academics have studied the process, but there is no complete picture of how intangible resources impact SMEs’ p
Externí odkaz:
https://doaj.org/article/aec0f5e8b76941ef94e0ac327a026b7f
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XX, Iss 1, Pp 712-721 (2020)
Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand
Externí odkaz:
https://doaj.org/article/1a77dbef51394d1cb7ff072e0a4cfd48