Zobrazeno 1 - 5
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pro vyhledávání: '"Roxana-Gabriela Mozolea"'
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXI, Iss 2, Pp 1060-1071 (2021)
Investments in intangible assets have become a strategic approach that has led to numerous benefits and boosts the firms’ performance. Academics have studied the process, but there is no complete picture of how intangible resources impact SMEs’ p
Externí odkaz:
https://doaj.org/article/aec0f5e8b76941ef94e0ac327a026b7f
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XX, Iss 1, Pp 712-721 (2020)
Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand
Externí odkaz:
https://doaj.org/article/1a77dbef51394d1cb7ff072e0a4cfd48
Autor:
MOZOLEA, ROXANA-GABRIELA
Publikováno v:
SEEJE: South-Eastern Europe Journal of Economics; Spring2024, Vol. 21 Issue 1, p53-80, 28p
Autor:
Mozolea, Roxana-Gabriela1 roxana.mozolea@yahoo.com, Anton, Sorin Gabriel2 sorin.anton@uaic.ro
Publikováno v:
Ovidius University Annals, Series Economic Sciences. 2021, Vol. 21 Issue 2, p1060-1071. 12p.
Autor:
Manolică, Adriana1 manolica@uaic.ro, Roman, Cristina Teodora1 throman@uaic.ro, Mozolea, Roxana-Gabriela1 roxana.mozolea@yahoo.com
Publikováno v:
Ovidius University Annals, Series Economic Sciences. 2020, Vol. 20 Issue 1, p712-721. 10p.